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The 5 Ad Campaigns That Have Redefined Beauty (So Far This Year)

The 5 Ad Campaigns That Have Redefined Beauty (So Far This Year)

By Randy Miller 

"I've always known exactly who I am. I was a girl trapped in a boy's body." Meet Jazz Jennings: at 13, the transgender teen is already a YouTube star and inspiration, and now she's the latest face of Clean & Clear's "See the Real Me" campaign.

“This year I decided to make a change and put myself out there,” she explains. “The real me is happy and proud to be who I am and I’m just having fun being one of the girls.”

Jazz joins a conversation that inspiring women like Demi Lovato have been a part of through the “See the Real Me” campaign. And this isn’t the only brand to remind us that beauty comes in all forms. Here, some of our favorite recent moments that made that point loud and clear:

 

 

Chantelle Brown-Young For Desigual

 

SS15 #SaySomethingNice collection... We will get you talking

A photo posted by Desigual (@desigual) on

The Toronto-based model with the skin pigment disease vitiligo was the perfect face for Desigual’s “Say Something Nice Collection,” which encouraged positive speak.

 

 

Joan Didion For Céline

 

Céline Spring 2015 Campaign

A photo posted by Joan Didion (@didiondoc) on

In a growing argument that beauty knows no age limit, this 80-year-old thinking woman’s icon joined Helen Mirren for L’Oréal Paris UK, Jessica Lange for Marc Jacobs Beauty and Joni Mitchell for Saint Laurent—all women over 60, all beautiful at any decade.

 

 

Iris Apfel and Karlie Kloss For Kate Spade New York

Further nailing the above point home, Kate Spade New York put style icon (and style icon-in-the-making) Iris Apfel and Karlie Kloss side-by-side. We had a hard time deciding which model’s look we most wanted to steal.

 

Tilda Swinton for Nars

 

The gorgeous Tilda Swinton wearing Dual-Intensity Blush, photographed by François Nars.

A photo posted by @narsissist on

The androgynous beauty of Tilda Swinton might not be what first comes to mind when you think of classic makeup campaigns, but Nars Cosmetics challenged you to think again. Fighting expectations, the beauty brand selected the star for their spring campaign because: “as a woman, she lives the experience of transformation and expression.” Nothing says true beauty quite like that.

 

 

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