Watch Adele’s Emotional, Technologically Groundbreaking Video for "Hello"
As she announced she would on Thursday, Adele has dropped her first music video in three years.
Directed by Canadian auteur Xavier Dolan, "Hello" features mostly lush close-ups of Adele, her co-star Tristan Wilds (The Wire, 90210), and the rain-soaked Montreal landscape. But while the video is intimate, it also has an epic feel to it. That large-scale feeling is likely due to the fact that "Hello" is the first music video to ever film with IMAX cameras. Leave it to Adele to come back in a major way.
When unveiling her new single, Adele told the BBC the new song was "very intimate" and "very conversational."
"I'm singing very high up in that chorus, trying to have a Meatloaf moment or something," she joked. Adele confesses that she worried about the mysterious strategy she used to roll out her new album. Talking about the short snippet of "Hello" that premiered over the weekend, Adele said, "I thought no one's going to know it's me. It'll backfire." But Adele's devoted audience figured it out and the anticipation over the past few days has been sky-high.
Adele also says she wasn't feeling pressure for 25 to perform as well as 21 did because, in her view, there's no chance of that happening at all. "Because of my last album, because of what it went on to do, it was kind of a write-off to ever expect anything with this album, the new one, like that. So actually it made it a bit easier," she said. "Getting into the headspace was really difficult — obviously now I'm a parent, and having such a break off, I kind of fell out of the habit of writing songs. So no I didn’t feel pressure. But also I feel like every album I'm ever going to write is always going to be following 21. Even no matter what this album does, my next record's going to be following 21. It's phenomenal what happened with that — but it is a phenomenon. I can't really include it in any expectations of anything I ever do again."
For a better sense of what to expect from 25, you can check out the full track listing here. In the meantime, enjoy playing "Hello" on repeat today as you cathartically work through your reunion with Adele. In the second verse of the song, Adele apologizes (to her ex-lover, to us) saying, "It's so typical of me to talk about myself, I'm sorry." I don’t think any of us mind at all.
Watch the video below:
More From Vanity Fair:
• Adele’s First Video in Three Years Drops Tomorrow and It May Be Her Most Visually Stunning Yet
• Adele Reveals Details of Her New Album in Emotional Open Letter
• Adele's New Album Will Reportedly Come Out in November
• Adele’s Mysterious New Teaser Has Stymied a Planet
Photo Credit: Kevin Winter via Getty Images