Stay up to date with the latest from MAKERS delivered straight to your inbox. Sign up for new stories from trailblazing women, a big dose of inspiration, and exclusive MAKERS content.

Newsletter Confirmation

Thank you for joining! Please check your inbox for our special welcome letter
with exclusive updates from MAKERS.

Advertising Campaigns That Wouldn’t Have Been Possible Without Creative Women

Throughout history, women have been excluded from big business. Advertising--though it still lacks gender diversity (less than 5 percent of creative directors are women)--is one field that has always demanded a female perspective. In MAKERS: Women in Business, legendary ad man Charlie Moss said, "Women were valued in the business because of their ability to communicate with the customer, which is our lifeblood." 

In the 60's, Mary Wells Lawrence was one of the first women to make a name for herself in American advertising. When air travel was a typically male domain, she stepped in to rebrand Braniff Airlines, recommending they hire Emilio Pucci to redesign their staff's uniforms. Then they launchd a campaign around it: "Braniff International announces the end of the plain plane." 

Mary Wells Lawrence would go on to create and oversee other legendary campaigns, including the iconic "I Love New York." She started a tradition of creative, lasting ad ideas devised by women. We take a look through some of the most inspiring in the gallery above.