MAKERS Alicia Keys, Serena Williams, and More Promote 'Equality' in New Nike Campaign
"Is this the land history promised?" the newest Nike 'Equality' campaign video directed by Melina Matsoukas begins.
Narrated by Michael B. Jordan, the video features footage of powerful athletes like MAKER Serena Williams and MAKERS Conference speaker Gabby Douglas, as MAKER Alicia Keys sings "A Change Is Gonna Come" in the background.
Though the video itself makes a beautiful statement, Nike is not stopping there. According to The Cut, in honor of Black History Month (BHM), the athletic brand will launch a collection of 'Equality' t-shirts and a special BHM sneaker collection to support the company's Ever Higher Fund.
Because unlike the courts and fields on which we play sports, "Equality should have no boundaries."
Watch the full campaign in the video player below.
Photo Credit: Quinn Rooney/Getty Images