The #AvaBarbie Sold Out in Under an Hour and We're Not Surprised
The perfect gift has come just in time for the holidays, and you can thank Twitter for it.
Back in April, Mattel launched a "Sheroes" line of six inspiring dolls (based on real women) in partnership with Variety's Power of Women Luncheon.
The dolls included actress Kristin Chenoweth, Lucky magazine Editor-in-Chief Eva Chen, Trisha Yearwood, and "Selma" director Ava DuVernay. These ladies were chosen for "breaking boundaries and expanding possibilities for women everywhere."
But the catch was that the dolls were only going to be auctioned off for charity and not mass produced.
However, that didn’t fly so well with DuVernay's 141,000-strong Twitter base, who wanted this filmmaker to be made for all the world to see.
Well, Mattel listened. At exactly 10 a.m. PST on Monday, the #AvaBarbie was released to the masses on TheBarbieCollection.com, and according to The Hollywood Reporter, it sold out within the first hour.
DuVernay tweeted at 10:26 a.m. PT: "Sold out on Barbie collection, I'm told. More available at Amazon. What the hell is going on? #bananas #nuts #whoa."
The Ava Barbie is, in fact, available at Amazon, but only for pre-order right now. The online retailer will officially release the $65 doll on January 1.
DuVernay revealed in another Twitter post that proceeds from the doll will go to nonprofit organizations Color of Change and WITNESS.
— Ava DuVernay (@AVAETC) December 6, 2015
But we're not too surprised by this overwhelming demand (and it's not just because the doll comes with a director's chair.) 2015 was truly the year of Ava DuVernay. After getting snubbed by the Academy Awards for directing Selma (although the film was nominated for best picture and she was nominated for a Golden Globe and a Critics' Choice Award), DuVernay has been outspoken about the state of female directors and minorities in Hollywood.
In an interview with MSNBC earlier this year, she said, "That's all Hollywood is, is locks. A whole bunch of closed doors. Any film that you see that has any progressive spirits that is made by any people of color or a woman is a triumph, in and of itself. Whether you agree with it or not. Something that comes with some point of view and some personal prospective from a woman or a person of color, is a unicorn. Because truly the numbers that were just announced by [the USC Annenberg School for Communication and Journalism] are dismal when it comes to women filmmakers, even worse, horrible, horrific when it comes to women of color filmmakers."
This is why she established her own film distribution company, ARRAY, which aims to get more diverse films into theaters.
She told Women and Hollywood: "I'm much more interested in affecting the energy of creative people and artists more than the distribution market and the industry at large. I’m not trying to change the same old game. I just want to go play my own game with like-minded people."
No wonder everyone wants this doll!
Listen to DuVernay talk about women in Hollywood, and the importance of independence in her exclusive MAKERS video above. Check out her full MAKERS profile here.
Photo Credit: Michael Kovac / Getty Images