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How Coca-Cola Is Canning Prejudice

Coca-Cola is deciding to can prejudice – literally.

The globally recognized soft drink company has decided to temporarily strip labels from their iconic red cans.

The Middle East branch announced Tuesday that it will debut cans in the region without its trademark label, as part of a new campaign to combat prejudice, CNN Money reports. The company's announcement comes during Ramadan, the Muslim holiday that runs June 17 to July 17.

The company also unveiled a YouTube video warning the dangers of labeling and judging others.

"Through this campaign, Coca-Cola encourages the world to see without labels, but instead to open their hearts and see with their hearts," Coca-Cola said in a statement. "Coca-Cola is removing its own iconic labels in an effort to promote a world without labels and prejudices."

Learn more about Coca Cola from its top marketing executive in North America, MAKER Wendy Clark, by watching the video above.

NEXT: Wendy Clark On 'Not Being Ready for Coca-Cola' »

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