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This Startup Offers Clothing Stipend to Pregnant Employees

This Startup Offers Clothing Stipend to Pregnant Employees

Everyone is talking about parental leave policies right now, and by everyone I mean behemoth companies like Amazon, Adobe, and Netflix. We are all about the fact that they've extended paid leave for employees who are also new parents — and think more businesses should follow suit. However, this act costs money — and startups in particular may not be able to join this important movement quite yet.

Enter Domo, a Utah-based data management startup that is giving pregnant employees a $2,000 stipend toward maternity clothes. The money comes in the form of gift cards redeemable at Nordstrom, Asos, and the popular maternity retailer A Pea In the Pod. If you’re a woman, you know how valuable this can be (because unlike those black Theory pants that you will wear until the threads fall off your body, maternity leave clothes — in all of their elastic glory — will happily be banished to the back of your closet as soon as possible). And if you’re curious, IBIS World estimates that the average new mother spends just short of $500 on maternity clothes, per child.

Fortune reports that the idea came about after the assistant to Domo's founder and CEO Joshua James became pregnant. And so far, about five to six employees have benefited from the wardrobe bonus. In addition, the company gives new moms one month leave at full pay and six weeks leave at 66 percent pay. New fathers get two weeks of fully paid leave.

Cathy Donahoe, Domo's vice president of human resources, told Fortune that the extra stipend recognizes "what matters to the majority of our employees." It's a small gesture, sure, but it’s thoughtful. And we’re all about thoughtfulness in the workplace — especially when it comes to new parents.

More From Levo:
• 7 Things No One Tells You About Going Back to Work After Maternity Leave
• 14 Incredible Perks for New Parents Beyond Paid Parental Leave
• 15 Things You Should Never Say to a Woman Who Just Came Back from Maternity Leave

Photo Credit: JGI / Tom Grill / Getty Images