The Heartwarming Reason Ellen DeGeneres Has Teamed Up With the Gap for a New Collaboration
By Leah Melby
If you've browsed Ellen DeGeneres' lifestyle line, ED by Ellen, you'll totally get why Gap wanted to partner with the newly minted designer for a children's collaboration — stuff is good! The range for the big-box brand is hitting stores next month, but in this preview, DeGeneres shares some inspiring (and funny) words about what motivated her work on the capsule.
"Gap has always encouraged people to be themselves, and I love that they have the same values that I have: to be true to who you are and to wear cute pants," DeGeneres told British Vogue. "I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique."
The campaign shines the spotlight on incredible youngsters, including professional skateboarders and drummers, a pint-sized entrepreneur, and a 9 year old who works on creating prosthetic hands. By showing off these go-getters, DeGeneres hopes a chain of feel-good-vibes will stretch out all over.
"I think if we shine a light on real girls doing incredible things, that'll encourage other girls and boys to do incredible things, and that'll encourage even more people to do incredible things, and eventually the world will be a more incredible place," she said. Ads encourage shoppers to take and share selfies that show them being amazing, hopefully adding to a groundswell of feel-good, can-do energy.
There's a definite girl-power feel to the clothing and the pictures we've seen so far, and that's not an accident (though there will be boys' apparel). "We believe in equal-opportunity cuteness," she said. "I think it's important to teach boys at a young age to respect girls and their ideas."
Learn more about DeGeneres' story by watching her MAKERS video above.
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