GoldieBlox Goes Life Size in the Thanksgiving Day Parade

On Thursday’s 88th Annual macy’s Thanksgiving Day Parade, revolutionary toy company GoldieBlox showcased a girl-powered float--the first in history to celebrate engineering amidst a stream of cartoon characters and choirs.

“I remember when I was growing up watching the parade and dreaming of being a princess on the top of one of the floats. Now I have the opportunity to build my own float and show every little girl there are things you can do other than wave from a float: you can also build your own,” Debbie Sterling, founder of GoldieBlox, told The Guardian.

When Sterling started GoldieBlox two years ago, her mission was to “disrupt the pink aisle” by providing story-driven, engineering-oriented toys to young girls. The company’s float--with singer Meghan Trainor performing atop it--helps spread that mission.

Last year, 25.2 million people watched the Macy’s Thanksgiving Day Parade. If this year’s audience reached a similar number, that’s a lot of people who probably wondered what GoldieBlox’s twirling contraption stood for (then looked it up), and a lot of parents who now have the opportunity to transform their daughters’ toy box into an environment that’s both smart and fun.

For more on GoldieBlox, check out their latest 1984esque ad and read Debbie Sterling’s article on the importance of engineering for girls today.