How 8 Companies Took On A Day Without Women
Wednesday marked a Day Without a Woman. Organized by The Women's March, the purpose was to encourage women and men to strike to fight back against gender inequality, gender-based violence, and attacks on reproductive freedom. Women were advised to not go to work, both paid and unpaid. This tactic has been criticized by some and lauded by others that feel it is vital to show the economic impact of women.
Some companies completely shut down for the day in solidarity with the strike, including the women's work space The Wing. Others released statements encouraging their female employees to take the day off. Those companies included: Teen Vogue, Bustle, Jezebel, Fusion, New York Magazine's The Cut, and The AV Club. While others have been a little quiet about, like Twitter, and said it is up to the employee. For a number of female-founded companies, they decided to go above and beyond and also launch campaigns or give shoutouts to the women of the world. Here are a few we applaud.
Tory Burch wants you to use this dirty word all the time. Actually it isn't a dirty word at all it just has become one, especially for women. The designer has launched the "Embrace Ambition" campaign today — and has gotten some of her good friends including Kerry Washington, Reese Witherspoon, Gwyneth Paltrow, Sheryl Sandberg, Yara Shahidi and Jon Hamm to help her — to encourage women to be bold and take on this word that often has a negative connotation with women. Over the years in interviews and on panels, Burch has said, "There's always a stigma attached to the word ‘ambition’ and women. I’ve embraced it. Ambition is not a four-letter word and women have to embrace that." Proceeds from the sale of the bracelets and t-shirts from the line will go towards The Tory Burch Foundation which helps female entrepreneurs launch their businesses started. Watch the video for the campaign here.
Your favorite spinning studio, which was founded by women and is led by women, has actually partnered with the Tory Burch and is hosting rides all over the country with all proceeds going to the foundation.
Levo 100 member @Miki Agrawal and founder of THINX, period-proof panties and her team at Icon are not working today. She told Levo, "As a company, our mission is to help make women’s lives better through our product innovations, by fighting the taboos of our basic bodily functions, and also by standing with the women’s movement in our collective pursuit of gender equality with truth and integrity. This is why we are shutting the iconundies.com site and the THINX and Icon offices down. Women often get little respect when we are the ones carrying the species forward while many are also working too. The fact that society makes women feel shame because we have periods is absurd. And the fact that one in three women pee themselves, especially post-pregnant women, is also considered "taboo" and "uncouth" is equally baffling, especially when these sacrifices are made to perpetuate the human race. We will do everything in our power to fix this."
When Whitney Wolfe first started her dating app, Bumble, in which women were required to make the first move, she was told it wouldn't be successful. A little over two years later, women have made the first move over 250 million times. For today the company teamed up with some of the most influential first movers in their respective industries including Aly Raisman, Barbara Corcoran, Kelsea Ballerini, and Sophia Danenberg. To honor them they launched the #MakeTheFirstMove video series featuring each of these inspiring first movers. Click here to see the videos.
The amazing @RebeccaMinkoff who just wrote a great piece for Levo has partnered with fellow Levo 100 honoree @LaurenBush on a small collection of FEED Project totes. Proceeds from each bag provide meals to children around the world.
MTV is showing its support for their many female employees by changing the "M" in its iconic logo to a "W." This will appear on-air and across online platforms. Plus, MTV's social media accounts will be automated for the day, as most of the staff for that is female.
Ryan Murphy Productions
He shows have created and portrayed some of the strongest women ever but he couldn't do any of that without the real women he works with every day. The Emmy winner announced on Twitter that all the women in his company will not be working today "so in short nothing will get done."
The Zoe Report
#RachelZoe and her team at The Zoe Report have released their Box of Style for Spring and it is all about female empowerment. All brands in the spring box were founded by women and many provide fair-wage employment in economies where women are underpaid and under-served. “For this edition my team and I really focused on highlighting incredible female-founded brands. I couldn’t think of a better time to bring to life our mission of empowering women to live a life in style. This spring box is one of my favorites to date because it has deeper meaning beyond the tangible products, it’s just so powerful,” Zoe said in a statement.
More From Levo:
• This Is What a Day Without Women Looks Like
• 21 Quotes By Strong Women in Honor of International Women’s Day
• 10 Amazing Facts About Women on International Women’s Day
• International Women's Day
Photo Credit: Peter White/WireImage