Jewelry Brand Releases Controversial Ad Saying "It's Ok to Throw Rocks at Girls"

With spring upon us, consumers can expect brand-new fashion ads just about everywhere. However, there's one jewelry ad in Asheville, North Carolina, that isn't receiving a warm reception.

Spicer Greene Jewelers commissioned a controversial billboard on Interstate 240 that reads, "Sometimes, It's ok to throw rocks at girls..." The company has since apologized about the choice of words, which appears to advocate violence against women. The brand insists the phrase was meant "as a play on words to encourage the loving act of gift giving," but it seems that intent was lost in translation.

Since domestic violence is very much a prevalent issue in our world, the brand's phrasing is understandably drawing ire across the internet. Many have expressed their disappointment, including Chelsea Clinton who firmly said: "Talking about hitting girls is never funny. Ever." We can only hope this situation sets an example of what not to do for jewelers in the future.

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Photo Credit: Glamour