Watch Katy Perry Literally Rise in Dramatic “Rise” Music Video
Timed for a launch on the day before the Rio Olympics gets underway on Friday (this post is really going to be an exercise in trying to restrain ourselves from making an excessive number of "rise"-related references), Katy Perry set free the music video for her new song, "Rise," on Thursday evening.
The song — which is not a lead single for Perry's next album, but rather a stand-alone track for the Games — debuted at No. 11 on the Billboard Hot 100 after its release, but dropped to No. 43 in its second week. Though, on the heels of a performance at the Democratic National Convention, and now this music video (in addition to what we presume will be a lot of spins over NBC's Olympics coverage over the next two weeks), the song is poised to — sorry, sorry — rise again on the charts.
The video is pretty . . . literal, in terms of its depiction of Perry persevering and trudging through the muck, against the odds, and pushing onwards, and all of that. We see her, at first, in some empty warehouse, struggling to propel herself forward, held back by the parachute attached to her back. She ends up in the water, where she has to again combat against and break free from the parachute's confines. She crawls through the desert at one point. There are a lot of plot threads going on here. (And there are definite parallels to the final minutes of Sandra Bullock's "Gravity.") But in the end, yes, but of course, you knew it was coming, Perry lifts off into the sky, floating above land, having, uh, conquered the great force of the parachute. She looks calm, at peace, no doubt thinking to herself, "Finally, now that that mess is over with, I can text Orlando from up here and see if he wants to meet me for quesadillas when I get back down."
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Photo Credit: Annie Leibovitz/Vanity Fair