The True Price of Makeup Might Surprise You
Whether you're a frequent shopper at Sephora or occasionally coat your lashes in mascara for special occasions, beauty standards affect everyone.
According to personal-finance site Mint, the average woman will spend $15,000 on makeup throughout their lifetime. This might explain why the cosmetics industry rakes in $60 billion each year. Even if you don't cake on makeup on a daily basis, reports have shown that between 50 and 80 percent of women use makeup at least occasionally.
Before you think twice about buying that tube of lipstick, makeup also affects women in the workplace. According to The Atlantic, years of research have proven that attractive people tend to earn more money: "Thus the makeup tax: good-looking men and good-looking women both get ahead, but men aren't expected to wear makeup in order to look good." One study revealed that participants were more likely to award high paying and prestigious jobs to women who wear more make up as opposed to women who don't.
In a New York Times article on beauty, economics professor Daniel Hamermesh said, "I wish society didn't reward this. I think we'd be a fairer world if beauty were not rewarded, but it is."
Don't let these studies discourage you from using makeup or feel pressured to put every single cosmetics product on your face. Do whatever makes you feel good, but always be aware of how beauty standards impact society.
Learn more about Jennifer Siebel Newsom, the woman behind the documentary Miss Representation, here.
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