Movies and TV Shows Do Better When They Have More Diverse Casts, Finds Study
Here's something that we're pretty sure we intuitively knew all along—but finally science is backing up. According to a media study that surveyed 200 films and 1,105 broadcast, cable, and digital TV series over the course of two years (2012-13), Americans strongly prefer watching shows and movies that feature between 41 and 50+ percent diverse casting.
"Audiences, regardless of their race, are clamoring for more diverse content," says Ana-Christina Ramon from UCLA's Ralph J. Bunche Center for African American Studies.
The proof? Over the course of those two years, shows that featured 41 to 50 percent diversity in their casts scored "the highest ratings in black and white households alike," according to industry standard ratings (Nielsen, box office).
Unfortunately, Hollywood hasn't caught up with demand yet—mostly because, according to the study's authors, it harbors "an industry culture that routinely devalues the talent of minorities and women."