Nike's New Commercial Names Serena the Greatest Athlete Ever
As part of its "Unlimited" campaign, Nike just released a minute-long video as a tribute to Serena Williams' resilience and toughness.
"Unlimited Greatness" chronicles Williams' journey from tennis phenomenon to her present-day dominance, using impactful adjectives and numbers that flash on the screen.
The commercial is narrated by melodic piano music that changes tone as the ad moves through the different parts of Williams' career.
Toward the end of the commercial, the final frames include a pan of Williams' face with the words "greatest female athlete ever."
But just when you think it's over, the word "female" fades away and the words "greatest athlete ever" remain. Talk about powerful!
"From Compton to the world stage. This is the story of the greatest athlete ever," Nike said in a tweet releasing the commercial.
Check out the striking commercial below and watch her exclusive MAKERS story in the player above.
— Nike (@Nike) September 1, 2016
Photo Credit: Getty Images