Randi Zuckerberg Set to Host "American Dreams" to Attract Millennial Women to Tech
Stealing a little bit of her brother's spotlight this month, former Facebook executive Randi Zuckerberg (Mark Zuckerberg's sister) has been recruited by HSN to appear as a host of "American Dreams," a series that, according to Fortune, "allows aspiring inventors to sell their wares on-air directly to consumers."
As the only female host of the series, HSN has given her a huge task: find and attract a large demographic of millennial women, specifically in technology. "I refuse to talk down to women about tech," Zuckerberg told Fortune.
While reaching HSN's audience of approximately 95 million households is one thing, attracting more female millennial customers is another. But, if anyone can take on this task, it's Zuckerberg.
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