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Rebecca Minkoff Made a Huge Move to Support Women In Tech

Rebecca Minkoff Made a Huge Move to Support Women In Tech

By Sara Gaynes Levy

Rebecca Minkoff is no stranger to integrating fashion and technology—check out the wearables she introduced to her spring 2014 collection—but the designer has taken her passion to a whole new level. At the UN Women's Planet 50-50 event (the same event where Hillary Clinton spoke about the #NotThere campaign), Minkoff announced she has teamed with Intel for an initiative to create new opportunities for women in tech. Since Intel just pledged $300 million to get full representation of women and minorities on its staff by 2020, the partnership is a perfect fit. "I wouldn't have this brand without technology," Minkoff said at the event. "So if I can be helping more women to be thinking differently and creatively in that space, that's what gets me excited."

“Whether it’s going to college campuses or hosting hackathons, we are working hand in hand to figure out what women need and to support them. I will be traveling around the globe with Intel and working with UN Women to help find ways to expand opportunities for women in technology and engineering,” Minkoff told

Some of the new opportunities may end up at Minkoff’s own label as she continues to add new tech-driven pieces to her line. “You can look forward to some really kick-ass accessories and straps for your Apple Watch,” she said of what’s next up. You have our full attention, Ms. Minkoff.