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The Salvation Army Uses #TheDress to Send a Powerful Message

The Salvation Army Uses #TheDress to Send a Powerful Message

It was #TheDress debate heard around the world—is it black and blue or is it gold and white?—and now the Salvation Army in South Africa is using the internet meme's popularity to send a powerful message about abuse against women.

In a social media campaign that rolled out on Twitter and Facebook this morning, the Salvation Army has depicted a beaten and bruised woman wearing a gold and white version of the infamous Tumblr dress—and captioned it: "Why is it so hard to see black and blue? The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."

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