Swipe Right for Feminism On Bumble

Once referred to by a reporter as the "Gone Girl" of Silicon Valley, or martyr that left the poisonous male start-up culture of Tinder, Whitney Wolfe, co-founder of the Bumble dating app, walked out of the Tinder offices with a $1 million settlement and company stock.

Wolfe left Tinder after her ex publicly called her a "whore" and threatened her via text messages that went viral.

But she left better for it.

"I think everyone in this room has had terrible dating experiences or been in an emotionally unhealthy relationship," Wolfe told The New York Times.

Moving to Austin, Texas, Wolfe founded what Hello Giggles has titled the "feminist Tinder."

Bumble, which prides itself on 800 million matches and 10 billion swipes per month, is chock-full of algorithms aiming to make dating a pleasurable experience for women.

The app is programmed so that women have to initiate contact with their matches, which Wolfe believes, The New York Times reports, helps curb unsolicited advances and unwanted aggression.

"I'd read a lot about the psychology around rejection and insecurity, and I had noticed that when people feel insecure or rejected, they behave aggressively, erratically," Wolfe told The New York Times. "Especially when you can hide behind a screen name or a profile picture. So I thought, how can we reverse-engineer that?"

Bumble's abuse report rate is 0.005 percent.

"I think a lot of the dysfunction around dating has to do with men having the control," Wolfe told The New York Times. "So how do we put more control in women's hands?"


The all-female Bumble staff work toward creating an encouraging, friendly, and comfortable environment between both men and women.

"I always felt that for me as a woman, I always had to wait around," Wolfe told The New York Times. "In all other arenas, I was ambitious and a go-getter, but when it came to dating, I wasn't supposed to go after what I wanted. And so I essentially said, O.K., here's what we’re going to do: Women make the first move. And they're going to do so in 24 hours or the match disappears, so she feels encouraged to do it."

Taking to New York subways, Bumble just launched their new campaign promoting the slogan: "Life's short, text him first."

"Look, are we solving the world's problems by allowing women to make the first move on a dating app? No," Wolfe told The New York Times. "But I do believe we are helping to change some very archaic norms."

NEXT: Bumble Founder Whitney Wolfe On Shifting the Dating World and Never Quitting »

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Photo Credit: Facebook/ Bumble