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New Barbie Dolls Tell Girls #YouCanBeAnything or Anyone

Barbie has been making headlines recently with the ongoing creation of new dolls intended to show girls that they can be who they are and aspire to be anything. Read More »

You Need to See This New Game Developer Barbie

 If you can see it, can you be it? It's no secret that Mattel has been rebranding Barbie through a selection of new doll shapes, skin colors, and ensembles. But their latest career doll is giving us all the feels. Read More »

Misty Copeland Just Got Her Own Barbie Doll

By Meredith Lepore Read More »

The 2016 MAKERS Conference: Kim Culmone and Abby Wambach

Watch the VP of Barbie Global Creative, Kim Culmone, present American soccer player and two-time Olympic gold medalist, Abby Wambach, with her own Barbie at The 2016 MAKERS Conference in Rancho Palos Verdes, Calif. Read More »

We Are All About Barbie's New Look

By Meredith Lepore It's probably been a while since you've purchased a Barbie, but now might be the time to invest. Read More »

The #AvaBarbie Sold Out in Under an Hour and We're Not Surprised

The perfect gift has come just in time for the holidays, and you can thank Twitter for it. Read More »

Zendaya Traded Hair With Barbie, But It's Her Ombre Lips You Really Need to See

If you're going to come out with a Zendaya Barbie doll, of course she needs those famous Read More »

Is This "Normal" Barbie Doll a Little Too Real?

By Marissa Gold Read More »

Dolls That Inspire Young Girls to Get Into STEM Fields

Move over, Barbie — Ms. Possible could be the next most popular doll among girls everywhere. In 2014, Mattel launched Entrepreneur Barbie, equipped with a smartphone and professional clothing, to encourage girls that they can work in the business world. Read More »

When You Google Image CEO, the First Female Photo on the Results Page Is Barbie

Try this: Google image "CEO." Notice anything? The first female Google image search result for "CEO" appears TWELVE rows down—and it's Barbie. Read More »