NEWS & IDEAS

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Barbie Evolution

It's Barbie's Birthday Today! See the Evolution of the Iconic Brand

We are commemorating the 57th birthday of one of the most iconic toys in history — Barbie. On this day in 1959, an 11-inch blonde made her official de... Read More »

We Are All About Barbie's New Look

By Meredith Lepore It's probably been a while since you've purchased a Barbie, but now might be the time to invest. On Thursday, Mattel announced thre... Read More »