NEWS & IDEAS

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PSA

David Schwimmer and Sigal Avin Create Powerful PSAs Using Real Stories to Show "That's Harassment"

After Sigal Alvin asked friend David Schwimmer to give feedback on her Israeli video series, they came up with an idea. Read More »

This Trojan Campaign Has a Powerful Message About Consent

Though condom marketing has been traditionally focused on men, women do constitute a percentage of consumers: 18 percent of females, Read More »

Michelle Obama for #62MillionGirls: Watch the PSA

Thanks to the Let Girls Learn initiative, now you can make a difference in the lives of 62 million girls worldwide who are not in school. Read More »

Sarah McLachlan Shares What She Really Thinks of That Famous PSA

"Saturday Night Live," "Funny or Die," and even Sarah McLachlan herself has spoofed it. And now we have the story behind the famous PSA that makes everyone (including McLachlan) change the channel. Find out what she really thinks about the PSA by watching the video above. Read More »

New White House PSA Delivers Simple Yet Powerful Message On Sexual Assault

In September 2014, The White House introduced its anti-sexual assault campaign, "It's On Us." Read More »