This Trojan Campaign Has a Powerful Message About Consent
Though condom marketing has been traditionally focused on men, women do constitute a percentage of consumers: 18 percent of females, according to a recent Trojan survey, said they were the ones to purchase condoms the last time they used them — a number that, we think, should be higher. So, for National Sexual Assault and Prevention Month which occurs every April, Trojan condoms and Advocates for Youth have released a new campaign with a theme that's relevant to everyone: consent.
The third consecutive "Consent. Ask For It." campaign will launch on over 100 U.S. college campuses, where student advocates and events will educate students about sexual assault prevention. The lessons they're pushing — which will be written on tattoos, stickers, and other schwag — have names like "It Takes Two to Say Yes" and "Does She Want to Go Home With You, or Does She Just Want to Go Home?" Students will be able to take an online pledge to foster an environment on their campuses where only "yes" means "yes."
From the White House's "It's on Us" PSAs to Oxford's mandatory consent classes, preventing sexual assault on campuses is a hot-button issue — one that's extremely necessary, since about a third of female college seniors have experienced some form of unwanted sexual contact during their time on campus, according to the Association of American Universities' (AAU) 2015 Campus Climate Survey.
The first step toward combatting this kind of hostile environment is education, and there's a lot of work to be done on that front. A recent National Sexual Violence Resource Center survey found that a third of men don't realize that “sexual intercourse where one of the partners is pressured to give their consent” is rape. Young people especially lack knowledge of this distinction, and we can't prevent sexual assault if we don't know what qualifies.
"Honest sex education that includes information about bodily autonomy, mutual respect, and consent is, unfortunately, rare," Debra Hauser, President of Advocates for Youth, said in a press release. "Yet these concepts are the cornerstones of all healthy relationships."
The fact that Trojan condoms is participating in such an initiative provides hope that we've made progress since the days in which condom ads featured horrifying images of injured women and disturbing slogans like "28 percent of women end up consenting."
Safe sex isn't just about avoiding STIs, after all — it's also about ensuring both partners' emotional safety.
More From Glamour:
• Donald Trump Declares April National Sexual Assault and Prevention Month
• Oxford University Is Making Consent Classes Mandatory
• Here's What the White House Has to Say About Consent
• Why Every Woman Should Have Condoms by Her Bed
Photo Credit: www.AskForConsent.org