Verizon Launches Campaign to Support Girls in STEM
Verizon is working with MAKERS and the Verizon Foundation to #InspireHerMind and encourage more girls to get involved in the high-tech STEM fields.
The provocative multi-platform campaign will focus on STEM's female leaders, changing the conversation, and ways to involve more young women in the STEM fields. The campaign's messaging is built on the insight that the number of women interested in STEM drops significantly between childhood and adulthood and that a majority of the future's jobs will require STEM experience. By reaching audiences via television, digital, and social media, the initiative aims to encourage young girls to break those gender barriers and pursue a path towards a career in STEM.
The video is narrated by MAKER Reshma Saujani, founder of Girls Who Code, and tells the story of a young girl as she grows up and absorbs the interactions from those around her. From words like "pretty" and "princess" to labeling her experiments as "messes," the language used discourages her from exploring her math abilities and curiosity in science. Ultimately the spot asks the viewer to change the conversation from being solely about being ‘pretty’ to being ‘pretty brilliant’.
Reshma's organization is dedicated to inspiring, educating, and equipping girls with the computing skills needed for 21st century opportunities and for driving real innovation and change. Other MAKERS in STEM are also getting involved with the #InspireHerMind movement. Mae Jamison, Linda Alvarado, Susan Wojcicki and Marika Shioiri-Clark are all featured on the campaign homepage. http://www.verizon.com/powerfulanswers/inspirehermind/
Check out the spot here and join the conversation on social media with #InspireHerMind and #STEM. Help MAKERS and Verizon encourage girls to believe in their own brilliance and build a brighter future - because what we say to young girls can make a difference.