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MAKERS UK Breakthrough: Victoria Fox

MAKERS UK is proud to launch #MAKERSBreakthrough, an initiative to keep gender diversity at the top of the agenda and ignite change in advertising by showcasing stories of women in the industry that have broken through the glass ceiling. Committed to their dedication on the subject, MAKERS collaborated with Women in Advertising and Communications London (WACL) at their annual Gather conference to speak to some well known leaders. Together, MAKERS interviewed 10 WACL members who revealed their personal experiences, including their biggest challenges and any motivational advice they can offer to young aspirational women who are striving for success.

Get to Know Victoria Fox, Chief Executive Officer, Lida

Victoria is CEO and oversees all of LIDA. She started out a Brann Worldwide graduate, rocketing through the ranks to join the Partners Andrews Aldridge Board as Head of Account Management at just 28. By 30, she was Managing Director of Touch DDB. Victoria set up Europe’s arm of US Shopper Marketing Agency TracyLocke, before joining LIDA as Managing Director in 2013. She was quickly promoted to CEO and is currently expanding LIDA’s global offering.

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