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The Reason Why Women Are Praising Target for Their New Christmas Catalog

The Reason Why Women Are Praising Target for Their New Christmas Catalog

Women are praising Target Australia for embracing ALL women in their latest advertisement.

In their newest Christmas catalog, women of different ages and varying body shapes and sizes are featured modeling their new variety of summer bikinis.


Women quickly took notice of their refreshing advertisement and took to social media to applaud Target for featuring "real women."

"We're thrilled with the amazing response that has been generated on social media for the new swimwear catalog as we are continuously committed to promoting diversity and celebrating all women," said Target Spokesperson Kristene Reynolds. "In August of this year we launched the Every Body campaign with the introduction of size 16 mannequins in store and women of all shapes and sizes across our TV, digital and print campaigns. Both initiatives are small but vital steps in continuing Target's promise to make quality style and fashion not only more affordable but also more accessible and relevant for women."

NEXT: Target to Change Gender-Based Signage In Select Kids' Aisles »

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Photo Credit: Scott Olson/Getty Images