MAKERS Profile

Christy Haubegger

Founder, Latina Magazine

In this video

Christy Haubegger, founder of Latina magazine, was told by her parents that she could grow up to be whatever she wanted to be, but she never saw anyone like her succeeding in the media. After graduating from law school, Haubegger took matters into her own hands. With the help of Essence magazine founder Edward Lewis, Haubegger created a magazine that would change the complexion of the newsstands.
Christy Haubegger is the founder of Latina magazine, the first of its kind. Born to a Mexican-American mother and adopted by a "tall blond family" at a very small age, Haubegger was encouraged to embrace her Mexican heritage. What she saw in the media, however, was another story. It was a rare occasion to see a character on television who looked like her.   Haubegger earned a degree in philosophy at the University of Texas at Austin and then went to Stanford Law where she enrolled in business classes. Motivated by the lack of Latina faces she saw in the media and making decisions within the media, Haubegger took on a class project to design a business plan for a Hispanic women's magazine inspired by Essence magazine. She made the plan into a reality when she approached Essence's Ed Lewis. The magazine launched in September 1996 and has continued publication since, reaching over 4.5 million readers through its media platforms.   In 2005, Haubegger transitioned from publishing to the agency life at the Creative Artists Agency where she continues to "change the complexion" of America working with Latinas in Hollywood.

More From Christy

Adopted by a Tall Blond Family
Adopted by a family who supported her Latina heritage, Haubegger had such a wonderful childhood she grew up with an extremely positive conception of what it means to be adopted.

42%
Haubegger shares her favorite statistic about Hispanic youth and poses an important question about representation in the media.

Latinas in the Mastheads
Haubegger on how Latina magazine started small but grew and expanded in different ways that influence other publications. 

Misconception of Latinas
Haubegger shares one of the most misconstrued myths about Latinos and Latinas in America.

A Compass for Readers
Haubegger explains who the target girl was that Latina magazine trying to reach and how.

Typos
Haubegger on how anxious she felt about copy-editing Latina magazine fearing that one typo could imply to the world that they don't speak English well.

Publishing to Production
Haubegger talks about her attempt in the production industry but how she needed a faster pace environment. 

A Latina Heroine
Haubegger recalls how imperative it was for her to help screenwriter James L. Brooks who was writing a story with a Latina heroine because of how few Latina leading characters there are.

Measure Your Life In Impact
Haubegger discusses the metric that she uses to allocate how she spends her time: the impact it will have.

The Starting Line
Haubegger on what it felt like to reach the goal of creating a magazine and how the journey of the magazine still continues.

Latinas Through Hollywood's Door
Haubegger explains how transitioning from Latina magazine to Creative Artists Agency was another extension of the larger thread of her life's work to amplify Latina's stories.