Tinker, tailor and candlestick maker don’t quite describe the jobs Mina had at Ogilvy, but in nearly nine years with the company she’s had her fair share of roles. She began her Ogilvy tenure in digital project management, became one of our first integrated operations leads, and eventually co-founded OgilvyOne’s Content Marketing practice.
No matter which discipline she is building, she is always committed to cultivating and advocating for the best talent. Great people make great companies, and supporting the right people is one Mina’s best contributions.
With her varied background and deep digital knowledge, Mina is able to develop content marketing strategies for clients that are especially effective at integrating a wide range of communications platforms and supporting brand engagement objectives. She values good work that has been done before her, but is not afraid to take risks and break new ground and regularly encourages teammates to do the same. She believes that the willingness to push boundaries is often how interesting and innovative work gets made.
During her time at Ogilvy Mina has worked on a variety of clients, including UPS, IBM, IHG, Philips, American Express, SAP, Unilever, Time Warner Cable, DuPont, Kraft and TDAmeritrade. Prior to joining Ogilvy, she worked at IconNicholson (now Digitas/MRY) and The New York Times.
Most recently, Mina has taken on a new role as Global Director, Content Strategy with The Economist Group and is looking forward to this new adventure. She holds a BA in German and Russian from McGill University and an MA in Journalism from NYU.
Mina lives in Brooklyn with her amazing husband and two boys who regularly remind her that, regardless of what’s on her business card, they are still the boss of her.