Nasreen, a 30 year veteran in the media industry leads Neo@Ogilvy as the Global Chief Executive Officer & Global Head, Digital Content for OgilvyOne Worldwide. Neo@Ogilvy delivers integrated digital & direct media solutions, search marketing & content partnerships to clients such as IBM, Lenovo American Express, Yahoo!, Cisco, SAP, Ameritrade & Allstate. Nasreen supervises over 300 people worldwide. She sits on the OgilvyOne Worldwide Board and also chairs the Neo@Ogilvy Board.
Nasreen started her career at Ogilvy in Toronto working her way through the ranks as Media Director of Canada before transferring to NY in 1997 as Worldwide Media Director on the global IBM business. After 5 years, she added OgilvyOne Media to her responsibilities. In the past 3 years Nasreen led mOne, the joint venture between Mindshare & OgilvyOne as Worldwide CEO. Nasreen’s background in 360 communications and direct & digital media make her unique in the industry and well positioned to lead Neo@Ogilvy with the challenges of the ever changing global media landscape & digitalization of all media. Under her leadership, mOne quadrupled in size in 3 years, won many awards for innovation, was named “Interactive Media Agency of the Year” in 2003 by MediaPost and was on the Interactive Media Agencies Top 10 list in 2005.
Nasreen was born in Kenya, went to school in the UK, lived in Canada for 20 years and now enjoys life in New York. A citizen of the world, she has developed long standing, close working relationships with colleagues at the highest levels of the media industry.