Vice President – Corporate Brand Marketing for AT&T
Sandra Howard is Vice President – Corporate Brand Marketing for AT&T, the world’s largest communications holding company. In this role, she leads the development of all Corporate and Advanced Business Solutions advertising initiatives to meet brand and business objectives. Sandra is also charged with establishing and incorporating best practices for advertising across the entire AT&T enterprise and threads the AT&T brand platforms throughout all of the company’s advertising and marketing efforts, platforms and business units.Sandra and her team ensure all marketing and advertising strategies leverage the best of AT&T’s capabilities by demonstrating the value that technology provides to people in their everyday lives. When Sandra and her team launched the new campaign to highlight the importance of AT&T’s new tagline - Mobilizing Your World – the effort marked a significant turning point for the AT&T brand, as it looked to communicate the specific value AT&T creates for consumers by driving the mobile revolution through innovation.