Tamara Alesi
Tamara Alesi

Managing Partner, Integrated Strategic Planning

Tam Alesi joined MediaCom in 2015 after an impressive 20-year career with several premier agencies. In just one year at MediaCom, Tam has reinvented two integrated client systems, Revlon and Subway. Under her leadership, the team at MediaCom injected Revlon's communication system with consumer-centric storytelling (the award winning "Love Test") and evolved the channel mix to follow the consumer. Immediately prior to joining MediaCom, Tam led DigitasLBi’s New York media team and was the agency’s lead on L’Oreal USA, an account that spanned more than 25 luxury, consumer, active, and professional brands. Before arriving at Digitas, Tam held executive positions at OMD USA, ZenithOptimedia, The Martin Agency and MEC. She began her marketing career at DDB and McCann Erickson. Tam is a passionate leader and mentor for talent, from making time for career development discussions with every member of her planning teams to her involvement mentoring Young Cannes Lions. Tam has won many awards for her campaigns including Adweek Media Plan of the Year. In 2016, she was named one of Ad Age’s Media Mavens.
Cindy Gustafson
Cindy Gustafson

Chief Strategy Officer, Mindshare NA

As co-founder of Mindshare’s Invention Studio, Cindy Gustafson’s work brings the concept of “Media-As-Creative” to life. She and her team merge data, science, and creativity to ignite media plans that have a real cultural impact and real-time engagement for consumers. In doing so, Cindy drives a wide range of bespoke ideas for clients: ideas for new potential partners, emerging technologies, and never-been-done activations for existing platforms. Through her innovative work with Invention studio, Cindy was named Chief Strategy Officer in February 2016. Cindy is also the architect of Planning for Agility — a proprietary framework and series of client programs that helps brands develop an adaptive marketing strategy across the entire paid, owned, and earned ecosystem. Using specially designed tools, Cindy works with teams to do ‘culture mapping’ and to identify triggers that align with the brand’s DNA and campaign message. The end result is a tool kit of assets that can be nimbly applied in real-time, systematically harnessing the power of marketing (and media) moving at the speed of culture. Planning for Agility is now practiced throughout the global Mindshare network. Prior to founding the Invention Studio in 2013, Cindy served as Managing Director for Mindshare’s Team Unilever. She has been honored as an Adweek Media All-Star and one of Cynopsis Media’s Top Women in Digital. In 2015, Cindy was inducted into the American Advertising Federation’s Advertising Hall of Achievement. Her work has been honored by Adweek’s Media, the Effies, IAB MIXX, a Cannes shortlist, and more.
Laura LeFever
Laura LeFever

Managing Partner, Strategic Planning Director, Maxus

Laura LeFever is currently a Strategic Planning Director at Maxus, leading the NBCU TV East Coast business. In her role, Laura oversees the comms planning & integrated media planning teams that work across 14 Business Units: USA, Bravo, Syfy, Oxygen, CNBC Prime, Sprout, News, NBC News, MSNBC, NBC Owned Stations, Domestic Distribution, NBC Sports Network, Golf & the Content Innovation Agency (CIA). Laura joined the NBCU team when they consolidated their offline business at Maxus in 2011, and was part of the successful digital pitch in 2014. Laura’s team won a Gold Effie in 2015 for NBC Sports Network’s launch of the English Premier League. Prior to working on NBCU, Laura ran the Powermat business at Maxus. She was responsible for leading the team that launched the first wireless charging device in the US market. Laura provided strategic guidance across broadcast, print, OOH, digital, mobile and social media, ensuring all channels worked in tandem to help exceed sales goals by 60%. Laura joined Maxus in 2008 from its sister company, Mindshare, where she spent nine years in both the New York and Los Angeles offices. Laura’s seventeen year media career has spanned major categories including entertainment, consumer electronics, finance, CPG, pharmaceutical and toys. The majority of her career has been spent working with Entertainment clients Miramax (at Maxus), 20th Century Fox, Fox Searchlight, and Summit Entertainment to launch their theatrical releases, specializing in developing target audiences and insights for varied films including “Doubt,” “Twilight,” “Walk the Line,” “The Devil Wears Prada,” and “Borat.”
Shenan Reed
Shenan Reed

President of Digital, North America, MEC

As President of Digital, it is Shenan Reed’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her acumen spans the entire spectrum of digital marketing: Digital Strategy, Online Media Placement, Search Engine Marketing, Search Engine Optimization, Social Media Strategies, Creative Consulting, and E-Commerce/eCRM Consulting. Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected business known for its work with luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as The New York Times, and A&E Television Networks. In 2011, she sold the agency to CreateThe Group, remaining on as Chief Media Officer. In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its clients' most valued business partner. Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal, and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.