Amy Emmerich
Amy Emmerich

Chief Content Officer

Amy Emmerich is the chief content officer at Refinery29, the leading digital lifestyle media company for women. She has more than 20 years of experience developing content and programming for brands including Refinery29, MTV Networks, Travel Channel, and Vice Media. An award­ winning producer, she has a full spectrum of production and development experience across platforms, including linear television, digital video, and emerging social media. As chief content officer since 2015, Amy is focused on driving content strategy and expanding distribution across channels as the brand scales globally. Amy was formerly the EVP of programming at Refinery29, where she spearheaded the growth of the video department, launched dozens of original series, and helped expand the company's content offerings. She is committed to creating a dialogue with a powerful generation of women around topics that matter. Prior to Refinery29, Amy served as vice president of production at Vice Media, where she contributed to launching two successful YouTube channels while organizing international creative efforts and overseeing production teams across multiple verticals. Before Vice, she was the vice president of production and development for the Travel Channel, where she oversaw all network programming. Amy’s career also includes producer roles at HBO and Oxygen Media. She has won multiple Emmy awards for a documentary special, “Translating Genocide,” and projects such as MTV’s Made and was featured on the 2016 Variety Power of Women New York Impact Report. Refinery29's original series, “The Skinny,” premiered at the 2016 Sundance Film Festival with rave reviews, and earned a Webby award for Drama: Long Form or Series. In 2016, Refinery29 launched the ShatterBox Anthology, a short film initiative that provides emerging female filmmakers the support and opportunity to realize their visions and reach new audiences.
Hallie Johnston
Hallie Johnston

Senior Vice President of Client Services and Strategy

Hallie Johnston is the Senior Vice President of Client Services and Strategy at Refinery29, Lead the Brand Experiences Division of Refinery29, which includes Client services, Brand Strategy, Consumer Insights and Sales Marketing departments to deliver integrated branded content platforms for global brands across fashion, lifestyle, and beauty industries. Prior to Refinery29, Hallie was at IPG agencies, including both McCann and Momentum Worldwide, holding senior leadership roles as both VP, Group Account Director and VP of Marketing Communications and Chief of Staff to EMEA/APAC CEO. Prior to IPG, Hallie was at IMG, as Vice President, Brand Marketing, where her team created the first ever in­-house agency to work alongside the business development team to strategically sell smarter and win bigger business. Her vertical focus was Fashion, Tennis, Golf, Entertainment/Celebrity working on top tier athlete endorsement deals and large scale multi­million/multi­year sponsorship deals including: Mercedes Benz Fashion Week, Wimbledon, Australian Open, Rafael Nadal, Roger Federer, Heidi Klum and Justin Timberlake. Hallie is a graduate of Boston University, College of Communications, with a B.S. in Advertising, Public Relations and Mass Communications.