Lucinda Martinez
Lucinda Martinez

Senior Vice President, Multicultural & International Marketing

Lucinda Martinez is Senior Vice President, Multicultural & International Marketing, responsible for all HBO, HBO NOW, HBO Latino, Cinemax and Cinemáx branded targeted marketing efforts to the African American, Latino, Asian and LGBT audiences. Recently her role was expanded to lead HBO International Marketing to the steadily growing global markets and audiences in 67 countries. Among her many accomplishments at HBO, she has collaboratively led the network’s branding, acquisition and retention efforts in making HBO Latino the most recognized Latino premium channel on television, and has helped create meaningful, long-term connections to the HBO brands within the rapidly changing cross cultural marketplace. Lucinda joined HBO in 1995 as an associate manager of Marketing. After five years with Comedy Central as director of distribution and partnership marketing, she rejoined HBO in 2003 as director of Direct Marketing, and was later named director of Strategic Partnerships and Emerging Markets in 2005. In 2006, she was promoted to vice president of Domestic Network Distribution & Multicultural Marketing, where she oversaw all subscriber growth and retention strategies for HBO, HBO Latino and Cinemax brands and products, and elevated HBO’s presence in emerging markets through targeted marketing efforts in partnerships with all of HBO’s major distributors. She serves on the NY Board of the American Heart Association (AHA), where she launched the first-ever Latino Health Summit to help reduce cardiovascular disease and promote heart health among the most affected. For her work with AHA, Martinez received a 2011 Time Warner Andrew Heiskell Community Service Award. She is also an officer on the board of the Council of Urban Professionals, and serves on the advisory board of the Hispanic Scholarship Fund (HSF). Lucinda holds a B.A. from Columbia University.
Tina Shah
Tina Shah

Senior Vice President of Business Affairs, Turner Sports, and Associate General Counsel

Tina Shah is Senior Vice President of Business Affairs, Turner Sports, and Associate General Counsel. Tina, a 15-year Turner veteran, leads the legal team responsible for all of Turner Sports’ linear and digital businesses including multimedia rights agreements with Major League Baseball, the NBA, NCAA and PGA, along with owned and operated businesses in Bleacher Report and ELEAGUE. Tina works closely with the Turner Sports leadership team to identify, explore and evaluate new business opportunities surrounding the division’s multimedia rights agreements. She provides strategic business counsel and serves as a trusted advisor across Turner Sports, along with Turner Studios and the Turner digital strategy and operations team while being a point of contact with league and business partners. As part of her daily responsibilities, Tina also oversees a diverse legal practice that includes the negotiation of rights agreements with league partners, business deals, talent agreements, sales and sponsorships, content production/clearances, the structure of business initiatives, and a wide range of technology and digital deals.
Yrthya Dinzey-Flores
Yrthya Dinzey-Flores

Executive Director, Corporate Social Responsibility & Diversity

As Executive Director for Global Corporate Responsibility & Inclusion at Time Warner Inc., Yrthya Dinzey-Flores works with divisional and company leadership to create and implement strategies that will further foster a culture of inclusion at Time Warner, Inc. and cement the company’s leadership in corporate social responsibility practices. In partnership with senior management, she ensures that the Time Warner workforce and workplace goals are in close alignment with the diversity goals. Prior to joining Time Warner Inc., she was Senior Director, Corporate Responsibility and Inclusion at Thomson Reuters, where she was tasked with global strategy, policy, governance and new initiatives for the global technology and information leader. Yrthya served as Chief Diversity Officer for the State of New York. As the first CDO for the State of NY, she reformed and strengthened the State’s programs and efforts encouraging the growth of Minority and Women Business Enterprises (M/WBEs) eventually establishing programs and practices that led to a doubling of state contracts for M/WBEs. Yrthya began her career as a researcher and policy advisor. She then took her experiences to Robin Hood where she supported the work of this unique venture philanthropy, with an emphasis on results and analytics, by leading efforts to fund and develop poverty programs for youth and working families. Yrthya is a tri-sector professional with a great dedication to her community. Her contributions have earned her a number of recognitions including: 2011 Capitol 40 under 40 Rising Stars in Politics; a proclamation from the Borough President of Manhattan; El Diario/La Prensa’s Latinas Destacadas 2011 Award; a fellowship award by the Robert Bosch Foundation in 2004; a New York City Council Community Involvement Award; and, U.S. Embassy of Spain Young Hispanic Leader in 2001. She also served as a member of the Governor’s Taskforce for Minority/Women Business Enterprises and a member of the New York State Procurement Council. In 2015, the Mayor of NYC appointed her to the NYC Commission on Gender Equity.