MAKERS Profile

Kara Swisher

Journalist

In this video

Tagged as

Kara Swisher discusses her career as a journalist covering technology, the Internet and media. 
In her junior year of college at Georgetown University, Kara Swisher became incensed with an article she read in The Washington Post. It was full of errors, even spelling mistakes, and young Swisher decided to take her complaint directly to the office of the paper itself. While there complaining, she was offered a job, kick-staring her career in journalism. In 1997, Swisher began covering digital issues for The Wall Street Journal's San Francisco bureau, writing a regular column, titled "Boomtown," about the growing technology sector.   Along with Walter Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech conference that has included high-profile interviewees like Bill Gates, Steve Jobs, and other leading players in the tech industry. She is the author of aol.com: How Steve Case beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web, published by Times Business Books in July 1998. Its sequel There must be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future, was published in 2003. She is the Co-Executive Editor of All Things D, a website devoted to news, analysis and opinion on technology, the Internet and media. 

More From Kara

All Male Environment
Kara Swisher explains that while it is a benefit for technology companies to be tolerant, there is still a struggle getting women in positions of power.

"Be Aggressively Non-normal"
Swisher thinks that individuals try too hard to seem normal, when trouble is bubbling up underneath.

Interacting Online
Swisher responds directly to fans and detractors, and doesn't back down when she disagrees.

Creation and Destruction
Swisher speaks about her career as a tech journalist, covering the quick rise and fall of companies.

Being Out
Kara Swisher felt that coming out gave her more possibilities in both her career and daily life.