Visual Trends Director
As head of the North American Creative Research team at Getty Images, Pam Grossman studies visual culture and uses custom-designed forecasting methods to drive the global creative imagery plan for gettyimages.com. She also oversees the Getty Images Lean In Collection, a partnership with Sheryl Sandberg’s female empowerment non-profit, LeanIn.Org, which aims to break down gender stereotypes and use the power of imagery to change perspectives and promote equality. Pam frequently presents her research on commercial imagery at various Fortune 500 companies, global agencies, and conferences and her work on the Getty Images Lean In Collection has been featured in such outlets as The New York Times, AdAge, Buzzfeed, Fast Company, The Washington Post, and CBS This Morning, among many others. In 2014, Pam was named one of Marie Claire’s “20 Women Changing the Ratio” for their 20th Anniversary issue. In 2016, she was selected as one of LinkedIn’s Next Wave “Top Professionals 35 & Under.” Pam is a graduate of New York University with a degree in Cultural Anthropology.