Shenan Reed

President of Digital, North America, MEC

GroupM

As President of Digital, it is Shenan Reed’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data informs the overall communications planning process. Her acumen spans the entire spectrum of digital marketing: Digital Strategy, Online Media Placement, Search Engine Marketing, Search Engine Optimization, Social Media Strategies, Creative Consulting, and E-Commerce/eCRM Consulting. Her early understanding of the digital consumer journey led her to open her own agency, Morpheus Media in 2001, which she built into a highly profitable and well respected business known for its work with luxury and fashion clients such as Neiman Marcus, LVMH, Mont Blanc, Chanel as well as The New York Times, and A&E Television Networks. In 2011, she sold the agency to CreateThe Group, remaining on as Chief Media Officer. In 2014 Shenan joined MEC to help shape the future of its digital practice and create the best integrated digital offer in the business, getting MEC in a perfect place to deliver on the ambition to be its clients' most valued business partner. Shenan is a much sought speaker and commentator and her insights have been sought and cited in a host of international publications, including The New York Times, The Wall Street Journal, and Women’s Wear Daily. Deep understanding of analytics and online media management mandated her inclusion on the DoubleClick Client Advisory Board and Google Zeitgeist Summit.