Global Head of Sports Content Partnerships
Laura Froelich leads Sports Content Partnerships at Twitter, bringing exceptional content from leagues, teams, broadcasters and athletes to fans in real time, while driving reach and revenue for these strategic partners and Twitter. Prior to joining Twitter in February 2014, she spent five years at CBS Interactive devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and college football, The Masters, PGA Tour golf, as well as the suite of fantasy games from CBSSports.com. Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS, Laura focused her career in sales and marketing at notable publishers such as CNET, Ziff-Davis, and Condé Nast. Laura is a graduate of Brown University where she received a B.A. in International Relations.