Newsletter

Stay up to date with the latest from MAKERS delivered straight to your inbox. Sign up for new stories from trailblazing women, a big dose of inspiration, and exclusive MAKERS content.

Newsletter Confirmation

Thank you for joining! Please check your inbox for our special welcome letter
with exclusive updates from MAKERS.

Loving Your Work

MAKERS Moment

Loving Your Work

More From Shelly

Watch in Cinema View

In this video

Lazaus explains why finding work you love is key to being a working parent.

Shelly's Biography

Cause of Choice: WWF
Childhood Ambition: “[Becoming] a wife and a mother.”
Madwoman Role Model: Mary Wells, “who founded her own agency, who was respected by everyone, who was glamorous, who was creative … she was this mythic figure to me … I always used to think, ‘Now what would Mary do?’"
Most Meaningful Advice Received: From David Ogilvy who said, "It's always and only about people."

In her 40-plus years at Ogilvy & Mather, Shelly Lazarus went from frequently being the only woman in the room, to being the woman running the show at the global advertising giant.  Lazarus graduated from Smith College in 1968 and earned an MBA from Columbia University, where she was one of only four women in her class.  After a short stint as a product manager at Clairol, her passion for marketing and brand building led her to Ogilvy & Mather, making her one of few women in the ad industry at that time, particularly on the accounts side.   
Lazarus subsequently spent two years in Dayton, Ohio, where her husband, a pediatrician, was stationed in the Air Force.  While there she headed a division at a local department store and began raising the first of her three children.  Returning to Ogilvy in 1976, she shot up the corporate ladder and formed a close relationship with the firm’s legendary founder, David Ogilvy. When Ogilvy’s first female CEO & Chairman, Charlotte Beers, stepped down in 1996, Lazarus stepped up.  She took the helm of Ogilvy & Mather Worldwide and remained there for over a dozen years, formally turning over the reins as CEO in 2009, and as Chairman in 2012.
 
Her signature impact at the global advertising giant has been clear branding, close client relationships, and being at the vanguard of integrated marketing campaigns for the digital age. She has overseen advertising campaigns for American Express, Coca-Cola, IBM, Dove and Nestlé, among others. Her numerous accolades and  honors include being the first woman to receive Columbia Business School’s Distinguished Leader in Business award and being consistently ranked amongst Fortune’s “Most Powerful Women in Business.”

Related Videos

Jean Kilbourne
Jean Kilbourne
Media Educator

Jean Kilbourne is a feminist author, and speaker, who focuses on the image of women in advertising. Best-known for her critical studies of alcohol and tobacco advertising campaigns...

Heather McTeer
Heather McTeer
Politician

Heather McTeer was born and raised in Greenville, Mississippi, “the heart and soul of the Mississippi Delta.” After graduating from Spelman College with a BA in Sociolo...

Meg Whitman
Meg Whitman
Fortune 500 CEO

Meg Whitman is not your typical Silicon Valley tycoon. Not only the rare woman in a largely male club, Whitman was neither a tech geek nor web-obsessed venture capitalist when she ...

Ellen Gustafson
Ellen Gustafson
Food System Activist

Ellen Gustafson is committed to revolutionizing the global food system. She is the Founder and Director of the 30 Project, a think-and-do tank bringing together key organizations a...