Newsletter

Stay up to date with the latest from MAKERS delivered straight to your inbox. Sign up for new stories from trailblazing women, a big dose of inspiration, and exclusive MAKERS content.

Newsletter Confirmation

Thank you for joining! Please check your inbox for our special welcome letter
with exclusive updates from MAKERS.

MAKERS Moment

Smitten with the Ad Biz

Smitten with the Ad Biz

More From Shelly

In this video

Lazarus talks about her first experience working in advertising and becoming smitten with the business.

Shelly's Biography

Cause of Choice: WWF
Childhood Ambition: “[Becoming] a wife and a mother.”
Madwoman Role Model: Mary Wells, “who founded her own agency, who was respected by everyone, who was glamorous, who was creative … she was this mythic figure to me … I always used to think, ‘Now what would Mary do?’"
Most Meaningful Advice Received: From David Ogilvy who said, "It's always and only about people."

In her 40-plus years at Ogilvy & Mather, Shelly Lazarus went from frequently being the only woman in the room, to being the woman running the show at the global advertising giant.  Lazarus graduated from Smith College in 1968 and earned an MBA from Columbia University, where she was one of only four women in her class.  After a short stint as a product manager at Clairol, her passion for marketing and brand building led her to Ogilvy & Mather, making her one of few women in the ad industry at that time, particularly on the accounts side.   
Lazarus subsequently spent two years in Dayton, Ohio, where her husband, a pediatrician, was stationed in the Air Force.  While there she headed a division at a local department store and began raising the first of her three children.  Returning to Ogilvy in 1976, she shot up the corporate ladder and formed a close relationship with the firm’s legendary founder, David Ogilvy. When Ogilvy’s first female CEO & Chairman, Charlotte Beers, stepped down in 1996, Lazarus stepped up.  She took the helm of Ogilvy & Mather Worldwide and remained there for over a dozen years, formally turning over the reins as CEO in 2009, and as Chairman in 2012.
 
Her signature impact at the global advertising giant has been clear branding, close client relationships, and being at the vanguard of integrated marketing campaigns for the digital age. She has overseen advertising campaigns for American Express, Coca-Cola, IBM, Dove and Nestlé, among others. Her numerous accolades and  honors include being the first woman to receive Columbia Business School’s Distinguished Leader in Business award and being consistently ranked amongst Fortune’s “Most Powerful Women in Business.”

Related Videos

Mia Hamm
Mia Hamm
Champion Soccer Player

Mia Hamm is the soccer champion widely regarded as the world's best all-around women's soccer player. At 15 she became the youngest woman to ever make the U.S. Women's ...

Monica Crowley
Monica Crowley
Conservative Commentator & Author

Conservative radio and television commentator Monica Crowley began her career in radio on WABC-AM New York as a frequent guest on the "Batchelor and Alexander Show". ...

Marian Wright Edelman
Marian Wright Edelman
Founder, Children's Defense Fund

Marian Wright Edelman is a renowned activist who has been fighting for the rights of children for the last 40 years. Through the Children’s Defense Fund that she established ...

Ava DuVernay
Ava DuVernay
Filmmaker

Ava DuVernay is an acclaimed award-winning director and writer. Her film, "Selma," about voting rights in the 60s, earned her an Academy Award nomination for Best Picture...