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Sallie Krawcheck

CEO, Ellevest

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The CEO and Co-Founder of the digital investment platform for women, Ellevest, talks about her business career, the gender gap on Wall Street, and more.

Sallie Krawcheck is the CEO and Co-Founder of Ellevest, a digital investment platform for women. She seeks to aid women in reaching their financial and professional goals and closing the gender gap in investments by believing that: "investing in women is simply smart business."

Krawcheck grew up in Charleston, S.C. She went on to study at the University of North Carolina at Chapel Hill where she received a degree in journalism before graduating to Columbia Business School, where she obtained her MBA in 1992. Her career began as an equity analyst covering the Wall Street firms before becoming Director of Research and then chairman and CEO of Sanford C. Bernstein & Co in 2001. Sometimes referred to as the most powerful woman on Wall Street, Krawcheck went on to become CEO at Smith Barney then Citi Wealth Management and Merrill Lynch Wealth Management before Co-Founding and becoming CEO of Ellevest in 2015. She was rated number 9 on the Fast Company's "100 Most Creative People 2014" and was ranked as No. 67 on Forbes' "Power Women" list in 2011, and as number 44 in 2010. She is known to turn around and grow failing wealth management businesses, advise start-up companies and focus on education-oriented philanthropy. She serves as Chair at Ellevate Network, Chair at Pax Ellevate Management, and Board Member of Directors at 2U.

Krawcheck lives with her husband Gary Appel in New York and has two children.

More From Sallie

It's Not Perfect
Sallie Krawcheck talks about capitalism and the entrepreneurial spirit.

We've Got a Conflict
Sallie Krawcheck talks about taking initiative and creating new business strategy to fix conflict.

Feedback Mattered
Sallie Krawcheck emphasizes the importance of mentorship and asking for feedback. Learn more about Ellevate Network here.

What's the Worst Thing That Can Happen?
Sallie Krawcheck discusses taking risks in her career.

That Alternate Universe
Sallie Krawcheck discusses the importance of diversity in the workplace.

Wine & The Sofa
Sallie Krawcheck opens up about dealing with setback and choosing to move forward.

"Mommy" = Parent of Either Sex
Sallie Krawcheck opens up about being a working mother and sharing parenting responsibilities with her husband.

The Crack of Lightning
Sallie Krawcheck talks about deciding to work on Wall Street, being rejected, and setting her ego aside.

Pet Peeve
Sallie Krawcheck hopes companies will review what they are doing in regards to diversity in order to make progress.

It's About Winning
Sallie Krawcheck reveals the competition within businesses on Wall Street and the importance of winning.

Kids and Work
Sallie Krawcheck shares what it means to "have it all."

How Can I Test Myself?
Sallie Krawcheck discusses her love of life and experiences, which inspired her to pursue a career in financial services.