MAKERS Profile

Susan Wojcicki

CEO, YouTube

In this video

Susan Wojcicki's path to becoming Google's Senior Vice President of Advertising & Commerce, responsible for 95% of the company's revenue, can be traced back to the many "start-ups" she and her sister began as children. The real momentum came after changing her career path to computer science, renting her garage to Google's founders, and ultimately becoming Google's first marketing person and navigating their mission through advertising ever since.
CEO of YouTube Susan Wojcicki was with Google from the very beginning when she rented her garage to two young computer scientists: Sergey Brin and Larry Page.   Long before Google found a home in her garage, Wojcicki grew up on the Stanford campus where her father taught physics and where she came to love the creativity that accompanied technology. She went on to graduate from Harvard University and then to earn a masters in economics from University of California at Santa Cruz and an MBA from the Anderson School of Management at UCLA.   An early power user of the Google search engine, Wojcicki realized its significance and became one of the first business people to join the company. Wojcicki, now a mother of four, currently leads all new product development including Google's two main advertising vehicles, AdWords and AdSense, and is responsible for 96% of Google's revenues. She's also responsible for everyone's favorite, Google Doodles. After proposing that Google purchase YouTube and then handling the acquisition, in February 2014, she became the head of YouTube. Her sister, Anne Wojcicki, is also a MAKER!

More From Susan

Women in Silicon Valley
Wojcicki explains how page views don't see gender and why more women should join the tech industry.

Bad Day
Wojcicki on those days when she just wants to go home and hide under her covers, but how you just have to keep pushing through.

Jumping In 4 Months Pregnant
Wojcicki recalls the pros and cons of leaving Intel to join a start up with ten men while she was four months pregnant. 

Home for Dinner
Wojcicki on the time she puts aside for her family which means absolutely no emails.

A Message to Google's Inbox
Wojcicki recalls when she first realized how important Google search was for users who depended on it and how that impacted the company's mission.

Setting the Tone for Google Mothers
Wojcicki talks about joining Google when she was four months pregnant and how because of that, it was important to set the precedent for Google mothers to come.

Acknowledge Your Failure ASAP
Wojcicki on failure, specifically her own failure with Google Video, and how you need to address it to make positive buying YouTube.

Outspoken Mother
Wojcicki on growing up with a family who did things a bit differently, especially a mother who was not afraid to speak her mind.

3 Hour Electronics Break
Wojcicki tries to maintain a healthy balance of technology in her home by mandating a three hour break from all technology from 6pm to 9pm.

Make Big Meaningful Goals
Wojcicki talks about how she and Google believe in making lofty goals because it leads to inspired work and unforeseen but wonderful outcomes.

Gender Neutral Work Life Balance
Wojcicki on how work/life balance belongs to both men and women and that having a supportive spouse can be an essential ingredient to a healthy balance.