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MAKERS Profile

Tavi Gevinson

Fashion Blogger & Feminist

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Tavi Gevinson is the Founder and Editor-In-Chief of the Rookie Magazine, aimed primarily at teenage girls. Gevinson, who became an online sensation at 11-years-old for her blog StyleRookie, shifted focus to pop culture and feminist discussion and in 2011, Gevinson founded Rookie at only 15 years old. 

Tavi's Biography

Siblings: Two older sisters
Scholarly Forebears: Her high school boasts Ernest Hemingway as a former alumnus.
Fictional Heroine: Enid from Ghost World
Grunge Era Inspiration: My So-Called Life, Freaks and Geeks, and Sassy Magazine

At age 11, Tavi Gevinson shocked the fashion world when her blog, Style Rookie, became one of the most popular online style guides. A mere four years later, she is a notable and strong voice in the fashion industry. Tavi is currently serving as the Editor-in-Chief of, an online publication aimed at teenagers tackling the political and cultural issues of the day.

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