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Tavi Gevinson

Fashion Blogger & Feminist

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Tavi Gevinson is the Founder and Editor-In-Chief of the Rookie Magazine, aimed primarily at teenage girls. Gevinson, who became an online sensation at 11-years-old for her blog StyleRookie, shifted focus to pop culture and feminist discussion and in 2011, Gevinson founded Rookie at only 15 years old. 
At age 11, Tavi Gevinson shocked the fashion world when her blog, Style Rookie, became one of the most popular online style guides. A mere four years later, she is a notable and strong voice in the fashion industry. Tavi is currently serving as the Editor-in-Chief of, an online publication aimed at teenagers tackling the political and cultural issues of the day.

More From Tavi

Teenage Insecurities
Gevinson discusses being in high school while running a magazine.

Fictional Heroines
Tavi Gevinson discusses the people and fictional heroines who have shaped her editorial voice.

Teen Internet Celebrity
Tavi discusses the benefits and downsides to being a teen journalist and Internet celebrity.

Teenagers & Self-Esteem
Gevinson stands up for her beliefs despite the opinions of others.

The Fight for Feminism
How are feminine behaviors reinforced socially?