DDB Worldwide President & CEO of North America
In this video
DDB Worldwide President & CEO of North America, Wendy Clark, talks about the fearlessness she developed as a child, her drive to work in advertising, and the life-changing call from Coca-Cola.
A shy child who moved with her mother from England to Sarasota, Florida, Wendy Clark was pushed out of her shell by the dramatic continental shift, and believes that's where the "seed of fearlessness" began to grow.
Upon graduating college intent on getting into the advertising industry, Clark took a receptionist position at a boutique agency. She quickly realized her talents lie on the account service side, and started working her way up.
Prior to joining Coca-Cola, Clark served as the senior vice president and director of client service at GSD&M, a nationally acclaimed advertising agency based in Austin, Texas, and eventually became senior vice president, advertising for AT&T. Her effort in the company's ambitious and aggressive re-branding was recognized in November 2007 when she was inducted into the American Advertising Federations (AAF) "Advertising Hall of Achievement."
In 2008, Clark received the call from Coca-Cola and currently oversees global design, marketing communications, media, sponsorships, interactive marketing and marketing of the Company's Live Positively sustainability platform. Among her team's great achievements include the successful global launch of the Coca-Cola "Open Happiness" campaign and Coca-Cola's first-ever global mobile marketing campaign.
In November 2015, Clark left Coca-Cola to join DDB North America as their CEO.
More From Wendy
Walking Out the Door and Owning It
Clark explains how hard it is for her to leave her children during the week, but how she believes her work and travels make her a better mother.
Bringing a Mother's Empathy to Work
Clark on how being a mother impacts the way she manages and leads her team.
"I Love Being A Woman"
Clark talks about the important lesson she learned from her mentor Roy Spence and how it informs every level of her life.
No More Bemoaning Lost Sleep
Clark on how much sleep she gets and why she's not too concerned about getting a full 8 hours.
Year of Ramen Noodles
Clark talks about her first year living on her own and the creative way she learned get a free meal.
Great Risk, Great Reward
Clark on how most of the great successes she's experienced have come from taking a risk to trust her instinct and moral compass.
Clark on the need to rethink failure in the business world because avoiding failure at all costs so often means avoiding innovation.
Fueling 5 Million Women Entrepreneurs
Clark on the 5 million women entrepreneurs Coca-Cola plans to empower and why women have been proven to be more sustainable business leaders.
Not Ready for Coca-Cola
Clark talks about how she initially wanted to turned down Coke's offer believing she wasn't ready for the job.