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Wendy Clark

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Sr. Marketing Executive, Coca-Cola

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Sr. Marketing Executive at Coca-Cola, Wendy Clark, on the fearlessness she developed as a child, her drive to work in advertising, and the life-changing call from Coca-Cola.

Wendy's Biography

Cause of Choice:UCSF Gastroenterology Clinics

Supportive Mother:"I am the output of a doting attentive incredibly smart woman who had an ambition for something greater for her daughter than she had achieved in her life. And, at every stage of my life, that has shaped me and it shaped my decisions."

Undergraduate Degree:English Creative Writing

First Paying Job: McDonald's. "I was one of the only people who knew how to put together and take down the milk shake machine."

The Coca-Cola Company's plans to double its revenue by 2020, and Wendy Clark, SVP of integrated marketing communications and capabilities, is at the heart of making that happen for the iconic brand.
 
A shy child who moved with her mother from England to Sarasota, Florida, Clark was pushed out of her shell by the dramatic continental shift, and believes that's where the "seed of fearlessness" began to grow.
 
Upon graduating college intent on getting into the advertising industry, Clark took a receptionist position at a boutique agency. She quickly realized her talents lie on the account service side, and started working her way up.
 
Prior to Coca-Cola, Clark served as the senior vice president and director of client service at GSD&M, a nationally acclaimed advertising agency based in Austin, Texas, and eventually became senior vice president, advertising for AT&T. Her effort in the company's ambitious and aggressive re-branding was recognized in November 2007 when she was inducted into the American Advertising Federations (AAF) "Advertising Hall of Achievement."
 
In 2008, Clark received the call from Coca-Cola and currently oversees global design, marketing communications, media, sponsorships, interactive marketing and marketing of the Company's Live Positively sustainability platform. Among her team's great achievements so far include the successful global launch of the Coca-Cola "Open Happiness" campaign and Coca-Cola's first-ever global mobile marketing campaign.