All You Need to Know About #AskHerMore

During 2015's awards season, a group of organizations and publications have started a rally against the age-old tradition of red carpet pageantry. Gathered under the slogan "Ask Her More," the campaign aims to address the sexist double standard of red carpet questions.

While red carpet hosts ask male celebrities about their work, their conversations with women predictably begin, "Let's start with who you're wearing..." Whether the Globes, the Grammys, or the Emmys, the script is the same: a female celebrity rattles off her dress, shoe, bag, and jewelry designers, then she's pushed to the next interview station before she can talk about her next project, or how she feels about being nominated.

With new "interactive" developments like the 360 Glam Cam and the Mani Cam (a camera in a box that provides a close-up look at a star's nails and rings), increasingly women don't have to speak at all! While the red carpet is a prime opportunity to get an actor or musician's personal take on the state of the industry, it has become solely fashion-focused — for women only.

In February 2014, The Representation Project started a hashtag aiming to remedy the fact that "reporters often focus more on a woman's appearance than what she has accomplished." During awards ceremonies, supporters could use #AskHerMore to suggest different questions in real-time.

This year, Elle magazine is "flipping the script," asking men about work-life balance, beauty routines, and red carpet diets, while Amy Poehler's Smart Girls has taken to Twitter. On the ground, celebrities have started their own revolt: at the SAG Awards in January, Julianne Moore, Jennifer Aniston, and Reese Witherspoon declined to put their hands in the Mani Cam. At the 2014 Golden Globes, Elisabeth Moss flipped it off. When Nicki Minaj rolled her eyes at Ryan Seacrest asking her which of her songs she "gets romantic to" at the Grammys, she exemplified the frustration we all feel. Is that all you've got?

It seems likely that #AskHerMore will hit fever pitch at the Oscars on February 22, as Hollywood gathers for its grand night. We hope we hear more questions about women in the industry (why are there so few?) and how roles are changing. You can be sure we'll be tweeting the inspiring answers. Follow @MAKERSwomen to #AskHerMore.

Learn more about Jennifer Siebel Newsom, the founder of Miss Representation:

NEXT: See the 2016 Golden Globe Nominations »

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