The Inspiring Instagram Meme Everyone's Going Crazy For
Last Wednesday, you might have started seeing Instagram pics like that of actress Emanuelle Chriqui's (below). That's thanks to Brooklyn-based natural haircare brand Carol’s Daughter, which launched the #BornandMade campaign that has gone viral amongst celebrities, bloggers and real women. (There’s already a whopping 19,000 posts under the hashtag.) To participate, all you have to do is go to bornandmade.com to create an Instagram-ready snap that tells the world what you’re all about.
"On each of our bottles, we print 'Born In Brooklyn. Made with Love,'" Lisa Price, the founder of Carol's Daughter, told SELF. (She's also, coincidentally, actually Carol's daughter.) "Where I come from and whose child I am has shaped me and led me to become the woman that I am today. We wanted to start a movement so others could reveal their true selves, too." The brand teamed up with I Am That Girl, a non-profit and online community that’s all about making girls feel good about themselves and combatting negative self-talk.
"The #BornandMade campaign gives girls the opportunity to speak their truth, own the things about themselves that they love, and take pride in who they are," says Emily Greener, the co-founder and CEO of I Am That Girl. Carol's Daughter made a donation to I Am That Girl; both brands hope the campaign continues well into next year. Now that’s the kind of hashtag that we really hope could #breaktheinternet. Scroll through the gallery to see a few of our favorite #BornandMade posts.
Garcelle Beauvais, Actress
Tonya Rapley, Money Coach
Miriam Milord, Owner of BCakeNY
Myleik Teele, Founder and CEO of CurlBox
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Photo Credit: Bertrand Demee via Getty Images