How ELLE Magazine's "Women in Hollywood" Issue Is Coming to Life

How would you like to look at a magazine on your phone and as soon touch the cover of your favorite celebrity, it turns into a live interview right in the palm of your hand?

The Huffington Post's ROYT and their parent company AOL/Verizon has partnered with ELLE to create an augmented reality experience for the magazine's glossy November issue about "Women in Hollywood.

According to WWD, ELLE produced video interviews of each celebrity using RYOT and Verizon's proprietary platform Envrnmt. When a reader logs into the ELLENow app and hovers their mobile device over any of the eight covers, the cover comes to life with a video interview of the cover star.

The ELLE issue, which hits newsstands Oct. 18, features eight covers of actresses MAKER Helen Mirren, Aja Naomi King, Lupita Nyong'o, Anna Kendrick, Felicity Jones, Amy Adams, Kristen Stewart, and Kathy Bates. 

As technology advances, more print publications are looking to invest in the tech industry. For ELLE, there are some still some logistical challenges with creating this app but details on the release will come in 2017 .

"If we can make an entire issue come to life, that would be a lot of work, but we'd be [pleased] about that. It's just the beginning," said ELLE's editor in chief Robbie Myers.

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Photo Credit: Courtsey of WWD