#FreeTheFeed: The Bold Way One Company Made a Statement About Breastfeeding for Mother's Day in the UK

On Sunday, March 26, the United Kingdom celebrated Mother's Day in Shoreditch in one of the boldest ways possible — with a giant inflatable breast atop a building.

This inflatable breast was the main part of a project created by "Mother London" as a "celebration to every woman's right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices."

The project, which quickly became the #FreeTheFeed campaign, encourages mothers in the U.K. to be free "when feeding in public, by bottle or breast."

Don't believe us? See for yourself:

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Photo Credit: Twitter/Mother London