How This Monthly Subscription Box Is Helping Black Women and Working to Eliminate Racism
After the 2016 election ended, people across the country began wearing safety pins on their clothes to show support to vulnerable groups that included minorities, women, immigrants, and LGBTQ+ members.
But this trend — while an incredible display of solidarity — was not enough for entrepreneurs Marissa Jenae Johnson and Leslie Mac. What were these pins actually doing for the groups they were supposed to support?
According to The Cut, Johnson and Mac created their own movement from the trend: A monthly subscription service known as the Safety Pin Box that "challenges its users to do more with their outrage than display it."
For $25-$100 a month, the Safety Pin Box "is a monthly subscription box for white people striving to be allies in the fight for Black Liberation. Box memberships are a way to not only financially support Black femme freedom fighters, but also complete measurable tasks in the fight against white supremacy."
At each cost levels, subscribers receive different boxes. And after only just a short few months, Johnson and Mac's service now has more than "800 subscribers and has contributed nearly $21,000 to Black Women Being."
Watch the exclusive Safety Pin Box video below to learn more.
Photo Credit: Kena Betancur/AFP/Getty Images