The Internet Is Livid About Pepsi's New White-Washed Advertisement Mirroring Black Lives Matter Protest
Unfolding to the tune of Skip Marley's "Lions," the new Pepsi advertisement, "Live For Now Moments Anthem," starring Kendall Jenner has caused an uproar on the Internet.
Though the advertisement is assumedly meant to encourage others to drink Pepsi and be part of the "movement," the execution did not taste 'crisp, smooth, or refreshing.'
Following a mixed group of millennials marching in protest, a Muslim girl photographing the movement, and various musicians, artists, and members of all communities, the ad shows a blonde-haired Jenner watching from the side, as she models for a photoshoot.
As the group marches on toward a line of armed policemen, Jenner spontaneously joins them, tearing off her blonde wig, wiping off her lipstick, and making her way to the front of the pack. She then grabs a Pepsi, hands it to the officers, and miraculously, everything is resolved.
Though the video has since been unpublished, here's how the Internet's has already reacted:
Assuming everything that can be said about faux-test Pepsi ad has been said so I'm just gonna go with this: it didn't make me want Pepsi— Lena Dunham (@lenadunham) April 5, 2017
Still waiting for the "The Pepsi Ad is Why Trump Won" hot take.— Parker Molloy (@ParkerMolloy) April 5, 2017
Let Pepsi be a lesson:— Brittany Packnett (@MsPackyetti) April 5, 2017
Hire + promote people of color.
We keep you from doing dumb...stuff.
That awful Pepsi ad is the textbook definition of privilege and cultural appropriation.— CiCi Adams (@CiCiAdams_) April 5, 2017
How do you feel about this Pepsi advertisement?
Photo Credit: YouTube/Pepsi Global